The Simple Truth Book

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Tired of management fads? Sick of living with chaos, being a one-minute manager, trying to outdo Deming, moving your cheese, and getting your people to fish! their way to success?

The Simple Truth is for you!

Authors Alex Brennan-Martin and Larry Taylor explain how to:

Discover the Simple Truth of your business

See the world through "customer eyes"

Harness the power of your staff's self-interest

Hook customers with the Secret Ingredient: hospitality -- not just customer service

Finding your Simple Truth can be like having a positive silent partner always on your side.

Using examples drawn from businesses of all types and sizes, The Simple Truth explains straight-forward techniques that can lead to lasting success -- and profits!